Applying A Supermarket Strategy To Patient-Specific Marketing

18-07-2010

Some hospitals are using a “customer management system” to “market to patients and physicians the same way supermarkets do — by sending information they think a customer needs or wants based on their history,” American Medical News reports. “The use of CRM software by the health industry is aided by the increasing automation of data ranging from physician referrals to electronic medical records. The software uses that information to create targeted mailing campaigns, phone banks and even personalized Web content, analogous to when online marketplace Amazon.com makes suggestions for customers based on a user’s past purchases and searches.”

The endeavors are regulated by patient privacy laws, but hospitals must still face the challenge of maintaining patient trust. Read more

the Body Women Want: Chest + Back

17-07-2010

Tagged Under : Body Women, Body Women Want, Want, Women Want

Hugh Jackman in “Wolverine”.

As we discussed in the first article in the series, “Building the Body Women Want,” we talked about what type of physique a women finds most desirable. It’s not the massive, steroid injecting, freak that most women will be attracted to. It’s also not the guy who’s carrying too much fat or the guy who has the body of a school-girl.

I’m not saying that guys with these body-types aren’t going to get beautiful girlfriends or wives, because, obviously, a lot of them do. Things like perso

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Public, Private Efforts To Boost Health IT Connectivity

15-07-2010

Tagged Under : Health, Health Connectivity

First, Computerworld reports, “Verizon announced on Wednesday a new cloud-based service offering for healthcare providers that will handle the sharing of patient information electronically between disparate platforms. The new service, called the Verizon Health Information Exchange, consolidates clinical patient data from various providers and translates it into a standardized format that can then be accessed via a secure Web portal” (Mearian, 7/14).

Second, The Washington Post reports, “The Federal Communications Commission will announce at its open meeting Thursday a plan to create a $400 million program that would bring broadband connections to rural healthcare providers.

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What is the Real Secret to Six Pack Abs and Why Do So Many People Want Them?

14-07-2010

Tagged Under : Pack Abs, People

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Achieving the coveted six-pack abs is a goal for many people. The most obvious reason is because they are attractive. Another reason is because they are difficult to obtain. It takes discipline to develop a six-pack and discipline to maintain it as well. I have read different articles on the topic and most of the advice is pretty much the same.

So What’s the Big Secret to the Six-Pack?

There are varying opinions but it all comes down to two basic things:

1.

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Sleep Study for Women With Overactive Bladders

11-07-2010

Tagged Under : Overactive, Overactive Bladders

Do you have trouble sleeping due to frequent urination at night?

If you are a woman who has overactive bladder (OAB) and are frequently awakened at night by the need to urinate, you may qualify for a sleep research study.

Doctors at the Duke Sleep Center are studying the link between frequent nighttime urination (often called nocturia) and OAB. Women who have been told that they have OAB and experience frequent nighttime urination are encouraged to learn more about this study.

Participation and Compensation

If you qualify for the study, you will receive a sleep evaluation at no cost to you.

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